R2 Involvement: Brand Strategy, Marketing Strategy, Web Design

Create Design and Brand Awareness tools for a Growing Franchise


Goal: The marketing strategy targeted millennials who were interested in fitness, while understanding that they may not have a lot to spend. Trufusion features a blend of yoga, cycling, Pilates, kettlebell, barre, bootcamp, boxing and other classes that are very intense and done in cool industrial looking space. The brand and design needed to highlight the cool edgy vibe of the classes and experience of its members.

R2 Approach: R2 was crucial in the initial launch of the Trufusion brand. We designed and developed multiple new websites while implementing and tracking CRM functionality. We helped Trufusion define the essential elements to increase ROI, seeing what types of digital advertising converted, and allowed their in-house creative team to take lead on various aspects of a multi-prong strategy.