Services > Digital Marketing & Activation

DIGITAL Marketing & ACTIVATION to jumpstart your brand

DIGITAL Marketing & ACTIVATION to jumpstart your brand

R2 takes an integrated approach to digital marketing blending content development, social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to increase reach and grow revenue. Your marketing strategies will be driven by goals and include key performance indicators that are easy to track. We will increase your ROI using a blend of services and strategies.

R2 is Your Advantage for SEO, SEM & Social Media Activation

Through discovery, positioning strategy and market pilot activation, R2 develops custom campaigns for every client based on their individual goals and budget. We ensure your successful campaign through:

  • Tracking your spend and return on investment (ROI)
  • Analyzing your cost-per-click (CPC), cost-per-lead (CPL), and cost-per-acquisition (CPA)
  • Providing all clients a personalized real-time analytics dashboard

Search Engine Optimization (SEO)

R2 will increase incoming web traffic and improve search engine rankings for your company with SEO. As part of all SEO campaigns, R2 tracks your site with with full end-to-end lead tracking and will update your content according to a specific schedule with blog posts, resource pages, practice area pages, as well as other content. Content will be driven by targeted high-volume terms related to your market(s).

Backlinks are always a part of the R2 SEO strategy. This provides opportunities for offsite publishing of content in high-profile online destinations. We will also maintain your Google Places profile to ensure that it appears consistently and accurately in your market.

Search Engine Marketing (SEM) + Digital Advertising 

Digital advertising or commonly referred to as Pay Per Click (PPC) is a key component to your digital strategy. This means you are paying so your website is found for certain key words, and you are literally paying per click. There are MANY channels to choose from when deciding on a digital advertising platform. R2 has taken the time to narrow down your options based on the highest ROI for dollars spent. We encourage clients to consider:

  • Google Ad Words
  • Google Display Campaign
  • Social Media
  • Email Campaigns

Social Media

R2 understands the need for a more robust social media marketing strategy that simultaneously enhances the value and awareness of your brand, while increasing employee engagement. We will develop a social media strategy based on the following:

  • What are the goals of  your social media campaign and which platforms are most relevant? As part of this effort, we will analyze the demographics of frequent users of Facebook, Instagram, LinkedIn, and Pinterest.
  • Who are your target audiences and what type of content would be of most interest to them? 
  • When are your target audience visiting social media sites?
  • When are you going share information on social media so it is most likely to be viewed?