Understanding your needs with a Marketing Strategy 

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Understanding your needs with a Marketing Strategy 

Marketing strategy is the tactical backbone to any great creative asset. A successful marketing strategy will play an active role in your overall business strategy. R2 begins by understanding your business and develops a strategy that meets both your strategic and marketing goals. We aim to make your company’s beliefs, purpose, vision, values and personality the central theme of your marketing strategy.

Already have a strategy? That is amazing. We will help you implement and design the perfect marketing collateral and/or website to bring the strategy to life. 

R2 Creative uses visual storytelling to generate interest and tie people into your message. Everything clearly designed so that your audience can go from “who are you?” to “how can I be a part of this?”.  Visual storytelling goes beyond design although design is a big part of making your story work. The best way to describe it is to think of an infographic. An infographic is designed to be eye catching, easy to consume and instantly gratifying. A visual story has the same elements except that its purpose is to draw the person in to learn more about your company or message as opposed to sharing relevant information.

Defining your target audience

Step 1: Research

We learn about you, your industry, and your competitors and determine how you should position yourself to differentiate your brand. By immersing ourselves in your industry, we are able to identify the best way for marketing to play a role in your overall business model.

Step 2: Target Audience

We work to understand the characteristics and behavior of your ideal client and develop targeted messaging designed to engage and convert. Our goal is to demonstrate your value to the person you are talking to and promote their perceived value in what you do.

Step 3: Messaging & Positioning

We identify the 3 or 4 things that make you who you are, that give you a competitive edge, and that resonate the most with your target audience. Through key message development, we identify and articulate what matters most to your business strategy.

After we develop your strategy, we focus on implementation. Our goal is to create a visual storyline for your brand. We define who does what, when, how, and how often. Effective implementation requires the ability to monitor and organize content, design, & media action while considering the long-term outcomes. As part of this we also monitor and SEO, PPC, Eblasts and other digital executions. Our goal is to determine how to drive leads. We test and tweak, plan and adjust, with one goal in mind: to convert viewers into consumers.

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