Understanding your needs with a Marketing Strategy
Marketing strategy is the tactical backbone to any great creative asset. A successful marketing strategy will play an active role in your overall business strategy. R2 begins by understanding your business and develops a strategy that meets both your strategic and marketing goals. We aim to make your company’s beliefs, purpose, vision, values and personality the central theme of your marketing strategy.
Your marketing strategy is based on understanding what motivates your target audience(s). What information is of value to them? What do they care about? As part of your marketing strategy, we begin to understand your clients’ search and consumption habits. We then work backwards to determine the right tools to use, the best user experience (UX), and what will get your audience to “act”.
Defining your target audience
Step 1: Research
We learn about you, your industry, and your competitors and determine how you should position yourself to differentiate your brand. By immersing ourselves in your industry, we are able to identify the best way for marketing to play a role in your overall business model.
Step 2: Target Audience
We work to understand the characteristics and behavior of your ideal client and develop targeted messaging designed to engage and convert. Our goal is to demonstrate your value to the person you are talking to and promote their perceived value in what you do.
Step 3: Messaging & Positioning
We identify the 3 or 4 things that make you who you are, that give you a competitive edge, and that resonate the most with your target audience. Through key message development, we identify and articulate what matters most to your business strategy.
After we develop your strategy, we focus on implementation. Our goal is to create a visual storyline for your brand. We define who does what, when, how, and how often. Effective implementation requires the ability to monitor and organize content, design, & media action while considering the long-term outcomes. As part of this we also monitor and SEO, PPC, Eblasts and other digital executions. Our goal is to determine how to drive leads. We test and tweak, plan and adjust, with one goal in mind: to convert viewers into consumers.
Already have a strategy? That is amazing. We will help you implement and design the perfect marketing collateral and/or website to bring the strategy to life.