Anthem: United States of Clean Beauty
Helping a contract manufacturer step into the beauty spotlight.
Building a Beauty Brand
We worked with Anthem to shift their positioning from behind-the-scenes manufacturer to a brand that beauty companies want to partner with—handling everything from strategy to their full digital presence.
What R2 Creative Group Built
Brand Strategy: Finding the Right Position
Anthem needed to show they weren’t just another facility. We developed a strategy that positioned them as a partner for beauty brands at any stage—startups or established names. The focus was on their science-backed process and full-service approach, setting them apart in a crowded space.
Visual Identity: A Mark That Fits the Industry
We designed a logo and visual system that signals beauty without overdoing it. The mark includes a feminine silhouette worked into clean typography—sophisticated but approachable. The black and white palette keeps things professional and works across everything from cards to signage.
Website Design & Development: Making the Process Visible
We built a site that walks visitors through what Anthem does—formulation, manufacturing, fulfillment. We also produced a video tour of their facility to give potential clients a real look at their process and capabilities. The site works on any device and makes their services easy to understand, helping beauty brands see Anthem as a solid partner.