B2B vs B2C Strategy: What makes it different?
While many agencies fancy themselves as "jack of all trade", this is often not the case. Especially as it applies understanding B2B (Business to Business) vs B2C (Business to Consumer) advertising and the implications of how you speak to your audience. The largest differentiator in B2B vs B2C for marketing is target audience, which in turn, reflects on the brand perception and key messaging to the different audiences. While B2C typically speaks to one audience (consumers), B2B can get very complicated in their list of who we are speaking to and what we want to say to them. A great example of this is our client, Fowler Laundry Solutions. They have 3 very distinct and important audiences, all with different perspective and require messaging that involves understanding the needs and perspectives of three distinct groups of people: The decision maker, i.e. those who sign the contract The servicer, i.e. those who manage the laundry rooms and its end-users The end-user. i.e. tho...
The role your Your Creative Brief plays in your Design Strategy
When R2 Creative Group builds any website, we will put together a Creative Brief. The creative brief...
Why is your website an important marketing tool?
Now more than EVER, your website is critical to how people perceive your business. It is often the f...
Marketing during COVID-19
What does the Coronavirus (COVID-19) means for your brand and how will it impact you once we get out...