Why custom wordpress websites are better than templates
I have been meaning to write about this topic for a long time as I get this question ALL the time... What is the difference between a Wordpress custom website vs template website and what is better for my brand. Your website is the first impression you make to the world about who you are as a company. It’s also a user’s first point of contact and your first opportunity to create an impact. Many companies build custom websites that strategically position themselves to immediately answer customers' questions. This personalization plays a critical role in making you stand out from your competition. It helps form an immediate bond with the user through engagement. Custom web development can deliver the best user experience (UX) by providing users with the content that they need in the fastest possible way. When we create a brand strategy for a client, this dictates the target audience(s) and the hierarchy of messaging. Using a custom website for "visual storytelling" gives you mor...
Website Design Strategy for B2B
Creating a great B2B website is critical to your business. Your website is the first thing users see...
The role your Your Creative Brief plays in your Design Strategy
When R2 Creative Group builds any website, we will put together a Creative Brief. The creative brief...
“Do Good” Marketing Observations During COVID-19
Another article talking about COVID-19? REALLY?! It is such a strange time... how should we be reac...
Why is your website an important marketing tool?
Now more than EVER, your website is critical to how people perceive your business. It is often the f...
Marketing during COVID-19
What does the Coronavirus (COVID-19) means for your brand and how will it impact you once we get out...