Website Design Strategy for B2B
Your website is the first thing users see when they start to do research on your company. In today’s modern world, of self-service and doing your own research on a company, your website is now more important than ever. It is important to note that 70% of the B2B buying process is actually done before someone even gets in touch with your firm. “B2B customers today progress more than 70% of the way through the decision-making process before ever engaging a sales representative. If you’re so focused on what happens in the latter 30% (pricing, discounts, and sales tactics), then you’ll miss the first 70% … … There’s a dangerous assumption out there that B2B buyers are less likely than the average consumer to engage digitally in their research process.” Forbes An effective website, therefore, is one that serves this need, by helping buyers perform their research while generating qualified leads for the business to sell to....
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