Brand Strategy Seminars Bring your ideas to life

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Brand Strategy Seminars Bring your ideas to life

Your brand is more than your logo, name or slogan — it is everything that your customers come into contact with. It characterizes what you stand for and the personality you want to show to the world. R2 will help you identify your core brand messages and whether those messages resonate with your target audience.

A comprehensive, business-focused strategy is the key to successful marketing. By collaborating early on a unified vision for each client, R2 is able to deliver a consistent brand identity, a marketing hierarchy that reflects the goals of the business model, and internal alignment and buy-in, all of which result in optimized resource management and increased profitability.

If you already have a strong brand message that resonates with your audience, we can bring that message to life.

Your Unique Brand

We understand that every every brand is different. R2 learns about what makes your company unique and what differentiates you from your competition. In order to define your brand, we perform brand Strategy Seminars that start by gathering all key decision makers in an offsite location for a one-day workshop. The goal is to to help refine strategy, branding & messaging. We will ‘get under the hood’ of your company’s beliefs, purpose, vision, values and personality. Once finalized, these ideals will be portrayed in the new branding, website, and other marketing collateral.

Our goal is for you to walk away with answers to the following key questions:

  • What is your current brand perception?
  • How do you want it to be perceived?
  • What do you offer that is different than its competitors?
  • What is the core brand message?
  • Are your messages simple, easy to understand and compelling?
  • Who is your Target audience and does messaging resonate with its target audience?
  • What are you key messages?

In order to run a successful workshop, Rubin Creative will:

  • Perform 5-6 hours of prep/research
  • Develop a pre-workshop ‘homework assignment’ for key stakeholders (to facilitate a good discussion during the actual workshop)
  • Develop pre-workshop questionnaires
  • Create a detailed agenda
  • Create a post-workshop 8-10 page formal creative brief that summarizes the results of the meeting

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