It's Just Lunch
A national matchmaking brand reimagined with a modern identity and editorial-inspired storytelling.
Built to Bring Chemistry Offline
From brand refinement to campaign design, we shaped a cohesive identity and marketing system that captures the simplicity and sophistication of real-world matchmaking.
Branding & Visual Identity: A Modern Look for a Trusted Brand
We refreshed It’s Just Lunch with a contemporary visual system that balances sophistication and approachability. Typography, color palette, and graphic elements were designed to feel polished yet warm—creating consistency across digital and print touchpoints.
Digital Marketing: High-Impact Campaigns that Drive Action
We built digital marketing programs that convert—anchored by monthly eblasts with consistently high engagement and performance. Alongside this, we developed effective banner campaigns that extended reach across channels, ensuring the updated brand identity translated into measurable lead generation and stronger recognition nationwide.
Website Design & Development: Showcasing the Matchmaker’s Role
The redesigned website puts the matchmaker at the center of the experience, highlighting the human connection that sets It’s Just Lunch apart. The site clearly communicates the matchmaking process while presenting client stories in a way that feels transparent, credible, and easy to navigate. Optimized for performance and adaptability, it supports both national visibility and franchise growth.
Print & Graphic Design: Editorial Style Meets Real-World Reach
Beyond editorial-inspired layouts, we created bold print and out-of-home materials—from bus stop posters to large-scale transit ads—that brought the brand into everyday environments. Clean, lifestyle-driven design and strong storytelling gave It’s Just Lunch a sophisticated yet approachable presence across magazines, collateral, and city streets.