Herb and Lous

Brand Identity: Working with What They Had

We took their existing logo and “Freeze. Drop. Shake or Stir.” tagline and built out a visual system around it. Bold type, clean layouts, straightforward presentation for a product that simplifies cocktails.

Website Design & Development: Keep It Simple

We built an ecommerce site that explains what the product is and how to use it. One cube, one shot, done. The photography and video we produced show it in action. Product pages are clean with simple checkout. Works on mobile and desktop. The whole thing makes craft cocktails feel doable for anyone.

Photography & Video: Show, Don’t Tell
We shot lifestyle photography and video that demonstrates how the cubes work. Drop one in a glass, add spirit, stir. Done. Shot on marble backgrounds—clean and bright without being fussy. Shows the product clearly while feeling elevated enough for the craft cocktail crowd.