Cachet Boutique Hotel
A modern hospitality brand shaped for New York City’s style-driven traveler.
Crafted for the Energy of Urban Hospitality
From visual identity refinement to a full digital refresh, we helped define Cachet’s presence across key guest touchpoints. Our work included website design, restaurant materials, event promotions, onsite signage, and postcards—creating a cohesive, fashion-forward look that reflected the hotel’s contemporary character and lively atmosphere.
What R2 Creative
Group Built
Visual Identity
We developed a clean, editorial visual identity aligned with Cachet’s sleek, design-focused aesthetic. Typography, color, and layout were refined to reflect the hotel’s mix of hospitality, nightlife, and culture. Applied across restaurant menus, promotional pieces, and print collateral, the system brought consistency and polish to the brand while helping it stand out in the Manhattan market.
Website Design & Development
Cachet needed a digital experience that showcased its rooms, dining, and event spaces while integrating required corporate booking functionality. We designed a site that balanced strong visuals with practical structure, building a clear, intuitive layout around the reservation system. The result is a mobile-friendly experience that highlights the hotel’s atmosphere and makes booking straightforward for guests.
Print & Graphic Design
We extended the brand into print and onsite materials supporting both the hotel and its in-house restaurant. This included menus, event promotions, directional signage, rack cards, and postcards—each designed to maintain a modern, high-contrast aesthetic. Together, these pieces created a consistent experience from first impression through arrival.