Philadelphia Website Design + Development for Schools and Education
Key Aspects of Website Design for Schools and Education
Accessibility for all students and parents, visibility so the website is easy to find, and currency so the website contains only updated, accurate school and community information are key aspects of website design for schools and education.
Accessibility
Websites for schools and education should be accessible and navigable for everyone, students, parents, and teachers alike. The navigation bar should be neatly organized so parents can find the information they need, whether that is a teacher’s email address or the date of an upcoming school or community event.
Think about how the website functions on smartphones, tablets, and other mobile devices, since that is how most online visitors access websites today.
Visibility
In addition to being visible to parents and students already enrolled at a school, the website must also be visible to those considering enrollment. We can boost visibility with a combination of tried-and-true and creative SEO tactics, increasing monthly visitors and calls to action.
Being an Up-to-Date Resource
School and educational websites should be kept as up-to-date as possible at all times. Homepage information should be up to date and relevant to the current time; staff directories should list all current teachers and administrators; and only recent photos of the school, classrooms, students, and teachers should be used to accurately portray the school.
Get Started on Your Website Design Project by Calling (856) 924-6524
Built for Parents and Students
Educational websites should be well organized, easy for students and parents to navigate, and kept up to date with current event information. They should be visible to students and parents in the area, which we can help ensure.
Simple navigation is a key aspect of website design for schools and education, as is limiting access to only content, such as the school schedule and upcoming events, with a valid parent, student, or teacher login. The mobile version is just as important, if not more so, than the desktop version, since most students and parents use mobile devices for online searches.
What Pages Should Philadelphia School Websites Have?
School websites need certain pages, and we can include them all when designing and developing your site. See our Process
Homepage
School websites need a homepage with clear navigation, recent news or announcements, and quick access to the most frequently visited pages on the site. Homepages should be eye-catching, readable, and represent schools.
Staff Directory Page
School websites should also include staff directories, complete with high-quality photos and contact information, to build trust and facilitate communication between students’ parents. The staff directory page should be updated and accurate.
Curriculum Page
Many school websites have curriculum information, as well as details about academic programs, standardized testing, learning outcomes, and the teaching methods used at the school. Provide information about academic clubs, academic achievements, and extracurricular activities to show what it is like to be a student at that particular school.
Event Page
From concerts to sporting events, schools of all levels have countless events throughout the school year. Adding a “Calendar” page with event information helps keep students and parents prepared for upcoming spirit days, scheduled days off, and other notable dates, and it’s always a good idea. This page must stay up to date to be effective.
Enrollment Page
Schools’ websites should prominently feature enrollment information and clear calls to action that allow parents to begin the enrollment process. If there are relevant admission requirements, tuition, or financial aid information, make sure it’s mentioned along with enrollment information.
How Important is Easy Navigation for School Websites?
Easy navigation should be a top priority for school websites so that both parents and students can use them and find the information they need.
Should Website Design for Schools and Education Include a Search Feature?
When school websites have functional search features, busy parents can find the information they are looking for very easily, even with comprehensive navigation and organization.
Should Website Design for Schools and Education Include High-Resolution Photos?
All photos on school websites, whether of teachers, classrooms, outdoor areas, or students, should be high-resolution and up to date, reflecting student life as it currently exists.
Should Website Design for Schools and Education Include Password Protection?
You can also password-protect certain information, requiring a special login for parents, students, or teachers. For example, event information is often password-protected for security, as are parent resources and student information.
How Important is the Mobile Version of a School’s Website?
Most students accessing a school’s website will do so on their mobile devices. While the desktop version is important, the mobile version of the site may take priority because it is more likely to be visited.
How Can You Make a School Website Easier to Find Online?
Make a school website easier to find online by optimizing it for local search, using relevant keywords, and regularly updating it to keep it a useful resource for parents and students.
How Do You Keep School Websites Updated?
Once the design and development are complete and the site is launched, R2 Creative Group can monitor its performance and update it with new images, event information, or other content.
What Colors Should You Use for a School Website?
Use your school’s colors on the website to make it recognizable and cohesive.
What Fonts Should You Use for a School Website?
Readable, simple fonts are best for school websites so that parents and students can easily read all copy. The fonts you choose should work well in both desktop and mobile versions. Keep the website’s font count to a minimum for readability.