R2 Involvement: Web Design, Print Design, Branding, Email Design & Development, Marketing Strategy
Partner with International Dating Service for 10 years
It’s Just Lunch (IJL) is a high end matchmaking service with Franchises across the globe.
Goal: IJL hired R2 to help update the logo and branding as IJL has been in business for over 25 years. In addition we created a more modern look and feel for the magazine ads, eblast campaigns, and digital ads.
R2 Approach: R2 planned and executed multiple photo shoots of real clients, which are the focus in IJL marketing campaigns. We executed monthly eblasts Campaigns based on season and offers while targeting men and women in their late 30’s. We also made the decision to feature REAL couples in the print advertising.
Outcome: R2 has partnered with It’s Just Lunch for 10 years on a variety of projects ranging from print and digital to strategy. We are continually updating the marketing strategy and designs based on on-going tracking and measurements. We collaborate with the client and work together to continually showcase a modern a unique brand, with high-end design.