R2 Involvement: Web Design and Rebranding
Rebuild design and help rebrand Philly Ad Club
Goal: R2 Creative Group’s goal when executing the new Philly Ad Club website was to accommodate the vibrant and growing agency scene in Philadelphia. We wanted each agency to be able to highlight their work, speak to our audience and show our viewers what is happening in the web, TV, social, packaging, print etc. We are proud to be a part of this process and work with the team to help grow the Philly Ad Club.
R2 Approach: Creating a website for agencies to use was a difficult and daunting task. We wanted to tell the story of Philadelphia Agencies so that they would want to join the club. The club needed a place to pool their resources, where they had the ability to reimagine a legacy of service and value to the Philadelphia advertising community. We viewed this exciting project as a way to get agencies involved, become members, and rebrand the club.