Branding & Visual Identity
Visual systems built to stand out and scale
R2 builds identities that do more than look good—they create consistency and clarity across every touchpoint. From your website and social channels to decks, signage, and sales tools, we design cohesive systems that make your brand recognizable, memorable, and ready to grow.
Making Your Brand
Recognizable Everywhere
Here’s how we build the foundation so your identity
works seamlessly across every touchpoint.
Logo System
Primary and secondary logos, icons, and lockups designed for flexibility across digital and print.
Color Palette
A defined set of core and accent colors chosen for contrast, emotion, and accessibility.
Typography
Strategic type pairings that balance personality with readability—built for digital and brand cohesion.
Visual Language
Photography style, iconography, illustration, and layout direction that bring the brand to life across mediums.
Voice & Tone
Guidelines for how your brand sounds—paired with visual rules to ensure message and design stay aligned.
Application Guidelines
Real-world use cases: signage, packaging, decks, digital templates, and more.
Brand Style Guide
A clear, practical reference (PDF or digital) to keep internal teams and external partners on the same page.
Stationery + Collateral Design
Business cards, letterhead, presentation decks, and more—designed to match your system.
as it is striking.
Walking around Philadelphia (or most cities) brings our team inspiration for to create visual identities that POP.
