Binswanger Commercial Real Estate
R2 Involvement: Brand Strategy, New Logo & Branding, Web Design
Commercial and brokerage and leasing team
Goal: Mallin Panchelli Nadel Realty Inc. (MPN) needed a new brand that jumped out when they posted their signs on building being sold or leased. They wanted something that was elegant but also fresh and bright that would attract people walking by.
MPN also needed a new website that showed the breadth of what they had accomplished in the Philadelphia marketplace. Their old website felt stale and they wanted the new site to reflect their new brand.
R2 Approach: R2 decided to introduce a bright green color into the brand to draw in a consumers eye. It was imperative that they carry this brand element out in all facets of their marketing materials.
Outcome: R2 created a website that has built in maps that showcase past work as well as current properties to show the depth of their brokerage work. We built click throughs for all properties to download a pdf to capture user data and collect information.