In today’s fast-paced and competitive business environment, having a professionally designed and functional website is no longer a luxury, it’s a necessity. Your website acts as a digital storefront that represents your brand and helps you attract potential customers. R2 Creative Group, based in Philadelphia, specializes in assisting businesses in creating the best website tailored to their specific goals.

Before we start any project, we learn about your business, your industry, and your competitors. We then create a Campaign that best fits your brand. Digital advertising is always evolving; R2 can help you excel in what we know is this ever-changing space.

We don’t just wing it – over the course of 15 years, working with over 500+ clients, R2 has developed and fine-tuned a methodology that centers around the client’s business model, incorporates research-based marketing insights and SEO best-practices.

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Website Design & Development

R2 Creative Group designs websites that attracts customers and converts traffic into sales. User experience (UX) is central in the design and employs directional cues that point to specific calls-to-actions (CTAs) in order to increase conversions. As part of any custom website, R2 will first create a site map and information architecture; this will ensure that the website is easy to navigate and all the information is simple to locate. This is the first major step in designing the site.

Every site we build is:

• Responsive
• Completely custom (no templates!)
• Easy to update via a Content Management System (typically using WordPress)
• Trackable through Google Analytics

Copywriting

R2 Creative Group writes content that articulates why your product or service is superior. We will compel prospective customers to want to buy. 

• Create content that “feels like” you 
• Establish a “brand voice” 
• Look at how people will actually use your site (by reviewing your existing Google analytics). What do they care about? What content is actually important? 
• Write with SEO in mind around relevant topics and keywords driven by Google search

Video and Photo Shoot Production

As part of any project, R2 encourages clients to create and source their own photo and video assets. This is often an incredible way to make you stand-out from the competition. We will help you create, direct and bring your big ideas to life. At R2, we can also help increase your ROI by using and repurposing your photos and videos across a variety of platforms including social media.