Tara is a seasoned marketing and brand manager with diverse experience in industries ranging from television and consumer goods to hospitality, franchising, and lifestyle products & services. As an award-winning marketing and advertising professional for almost 20 years, Tara leverages strong analytic, project management, and creative event activation skills to bring campaigns from concept to commercialization within budget – on or ahead of schedule.
In her past role with NBC Universal as an Integrated Marketing Director, Tara’s concepts targeted to advertisers and TV audiences generated year over year ad revenue exceeding the annual $10M revenue target. She has also managed global branding initiatives and associated launches for various over the counter products for Johnson & Johnson / McNeil Consumer including Splenda, Zyrtec, Motrin, Lactaid, Mylicon, Benadryl, Tylenol, Rolaids, & Sudafed. Tara received her BA from the University of Pittsburgh.