Back to work    View next project

Anthem

Philadelphia graphic designers Philadelphia website development Philadelphia website design company Best Philadelphia website developers Philadelphia digital marketing company Philadelphia digital marketing agency Philadelphia internet marketing agency Philadelphia graphic designers Best Philadelphia website designers Best Philadelphia internet marketing agency
Back to work

R2 Involvement: Comprehensive Brand Strategy, Enhanced Marketing Strategy, Tailored Branding Solutions, and User-Centric Web Design.
Project Overview: Rebranding a Global Wipes Manufacturer

Website: www.anthemusb.com

Anthem is a strong B2B supplier in the beauty and personal care sector. It serves a wide range of clients. This includes established corporations needing reliable, budget-friendly manufacturing and packaging. It also caters to emerging beauty brands looking for complete operational solutions.

Project Objective:

The goal was to rebrand the company from Disposable Hygiene (DH), a New Jersey manufacturer known for wipes, to Anthem, a brand focused on beauty products. This included creating a fresh brand identity, designing an attractive and user-friendly website, and refreshing the marketing strategy to highlight Anthem’s offerings.

R2’s Strategic Approach

To achieve this ambitious rebranding, R2 developed a complete strategy, including a fresh logo, an engaging website, and a strong brand plan. The aim was to showcase Anthem’s wide range of skin, hair, and body care serums, highlighting the company’s commitment to research and innovation. Additionally, R2 focused on Anthem’s diverse and attractive packaging options, helping clients design and produce unique product offerings in-house.

Key Outcomes of the Rebranding

R2 utilized Anthem’s website and executed a targeted SEO strategy to prominently feature their turn-key solutions. The website also effectively conveyed that Anthem’s products are “made in the US,” appealing to consumers who favor domestically sourced and produced beauty items.

As Anthem began its journey to refine its marketing strategy and introduce its brand under the new name, it was crucial for the team to uphold the solid reputation the company had cultivated over the years, while also highlighting additional strengths that potential clients might not have been aware of. The redesigned Anthem website successfully showcased several key attributes and benefits:

  • Agile Partnership: Anthem markets itself as an agile partner offering complete turn-key solutions for clients eager to produce effective and on-trend products.
  • Highly Trained Staff and Advanced Tools: The organization features a team of highly skilled professionals and cutting-edge equipment, ensuring industry-leading timelines from conception to delivery.
  • In-House Expertise: With exceptional in-house knowledge of product formulation chemistry, manufacturing, and packaging of beauty items, Anthem is fully capable of being flexible and innovative, adeptly responding to clients’ varied needs.
  • Commitment to Transparency and Quality: Anthem prides itself on being transparent and earnest regarding product quality, assuring that the sourced ingredients and the efficacy of their formulations meet the high standards expected by their clients.

Conclusion

Through this strategic rebranding initiative, R2 demonstrated that Anthem is guided by core values and offers a diverse range of solutions tailored to meet its clients’ comprehensive needs. The rebranding not only revitalized Anthem’s market presence but also reinforced its commitment to innovation, quality, and customer satisfaction within the competitive beauty and personal care sector.

Logo
Skip to content ⇑