D’Lauro and Rodgers
R2 Involvement: Brand Strategy, Web Design & Development, Print Design, Digital Strategy
Commercial General Contracting Firm
Goal: D’Lauro and Rodgers (D&R) wanted a website that could highlight the breath and scope of their commercial general contracting work. They wanted to highlight their ability to collaborate with property managers, building owners, and subcontractors providing a wide variety of services focused on planning and construction. They believed that their relationships and ability to adhere to business commitments were what made them unique and kept customers “coming back”.
D&R also wanted to create a print brochure that highlighted their projects, but could have a place for interchangeable information that could be adjusted based on the client they were pitching.
R2 Approach: R2 approached the website design focusing on a robust portfolio section. We produced multiple photoshoots to capture the architecture and detail of D&R’s work. The homepage was designed to drive people to look at their projects. By creating a consistent formula for the explanation of the projects, we were able to incorporate all the details they wanted to highlight.
R2 created a custom media kit design that included an interior pocket folder plus 8 static interior pages with project images. The folder was designed to house the extra materials being presented at that time.