Dougherty Electric
R2 Involvement: Brand Strategy, Web Design
Electrical and Telecommunications Contractor
doughertyelectric.com
Goal: Dougherty wanted a new site that looked “cool”. They gave R2 Creative Group free rein to create something unique, fun, and personable. In this case the goal was NOT to drive conversions; only to show legitimacy and size.
R2 Approach: R2 focused on photos and videos to create this unique website. We played on the many projects they have completed from the Comcast center to the Kimpton hotel.
Outcome: R2 delivered a very unique website with a different navigation that make the user want to explore and see more photos. We highlighted case studies that show the amount and depth of work completed.