R2 Involvement: Marketing Strategy, Web Design
Launch an Internationally known Brand in NYC for the first time in 40 Years
Goal: R2 worked with the Playboy marketing team to launch the Playboy Club NYC. We were involved in all facets of the launch and proudly contributed to the rebuilding of the iconic brand with Playboy Enterprises and Merchants Hospitality. This is Playboy’s North American flagship location.
R2 Approach: R2 designed and developed a new website while the club was being constructed. We had to take a brand that was already know in the US and change peoples perception. The goal was to embrace the original sophisticated life made famous by one of America’s most iconic brands.
We also created a membership book to drive enrollment in the exclusive nightclub.
We consulted through all digital strategies and implemented Email Campaigns