R2 Creative Group designs websites that attracts customers and convert on average of 145% better than previous versions of clients’ websites. User experience (UX) is central in the design and employs directional cues that point to specific calls-to-actions (CTAs) in order to increase conversions.

As part of any custom website, R2 will first create a site map and information architecture; this will ensure that the website is easy to navigate and all the information is simple to locate. This is the first major step in designing the site.

While off-the-shelf digital solutions may seem sufficient, the inherent messaging complexities within Financial marketing highlight the value of custom websites. R2 Creative uniquely specializes in developing custom websites for Financial firms and institutions that align with each client’s goals and delivers targeted messaging for every intended audience.

A good financial website that drives traffic and converts users will include the following:

• Your website needs to be secure (use SSL) – SSL will improve search engine rankings and increase user trust. Google recently announced that having an SSL Certificate is the easiest thing site owners can do to boost SEO ranking. You need a website that protects sensitive data, preventing criminals from reading and modifying any information that is stored or transferred. The financial industry is especially sensitive to this, so you need a web design company that understands how to implement multi-layer security measures.
• Your website needs to be fast – Website visitors need to see something happen on your site in under three seconds. If not, 32% of them will leave and go to another website. Even a one-second delay can cause a 7% reduction in conversions.
• Your website needs an optimal user experience (UX) – Once your page loads, users form an opinion in less than 1 second. Users need to find information easily and quickly—especially from a mobile device. Thus, the importance of your navigation and calls to action (CTAs)
• Your website needs to be visible through Google search – Your website needs to be found. That means being accessed through Google search, thus using Search Engine Optimization. People actively looking for your services are more likely to convert into customers vs reaching out to people directly.
• Your website needs to be mobile friendly and use  – More than half of all website traffic is coming from a mobile device. The advantage of Responsive HTML is that the content will conform to the screen size on all devices. Responsive HTML does not need multiple codes written for each type of device; a single set of code which accepts various specification parameters from the device will do the job, making your site faster and mobile friendly.

R2 Creative has beautiful examples of financial websites in our work section. Please see our case studies and find out how we can help you get your website working for you and improve your ROI.

While we specialize in custom websites, R2 Creative is more than just an ad agency – we are an integral partner in our clients’ branding and marketing efforts. Let us help you build your financial brand.

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