Herb & Lous
R2 Involvement: Branding, Video Production, Web Design
Website Design that Increased Consumer Conversions
Goal: R2 Creative group was engaged to design a new E-commerce website that educated consumers on what an “infused cube” is and how to use the product. They also wanted to provide a seamless search, cart and check out process with an easy user experience (UX). They also wanted to tie the existing product packaging with its 1920s feel to a new modern website.
R2 Approach: R2 modified the existing logo in order to tie it to the new modern website. We produced a video shoot and photoshoot that helped to visually explain this unique product that it is the first of its kind in the mixers market. We highlighted the convenience of Herb and Lous frozen cubes by showing consumers drinking in their home. R2 was able to keep the integrity of the 1920’s packaging while building a fresh clean look and feel.
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