R2 Involvement: Brand Strategy, Marketing Strategy, Web Design, Print Design, Digital Execution
Boutique Financial Company Highlights Fee-only services
Goal: R2 was hired to bring Marshall’s brand back to life. R2 needed to create a new website and digital strategy that helped this financial advisor and wealth management firm stand out in a very competitive space.
R2 Approach: R2 designed and developed a new mobile first website. We also planned and Art Directed photo shoot where Doylestown was a “character” in all the images. We created a friendly (not scary) look and feel for consumers who are not necessarily comfortable making high latitude decisions. We also implemented SEO so Marshall would be found in this VERY competitive space.
Outcome: R2 focused on Marshall’s personal touch throughout the design. The photoshoot was done at the Marshall office and around Doylestown highlighting the warmth of the people who work here. We also focused on Marshall clients as all key messaging is around “how we can hep you”.